Your Performance Marketing Expert
Hi, I’m Darryl and yep, I do digital marketing (that’s where Darryl Does Digital comes from). I bring nearly a decade of agency‒side experience with a core focus on paid media, full‒funnel planning, and cross‒channel strategy. I’ve worked with a range of clients to build integrated campaigns that drive performance, connect the dots across platforms, and deliver measurable business impact.
Your business holds boundless opportunities.
When you work with me, you're not just buying a digital marketing service. You're investing in a solution built to solve specific growth and performance challenges.
If you're struggling with wasted ad spend, low ROI, or disjointed marketing efforts across channels, I step in with a data-driven approach to fix that. First, I audit your current paid media setup to identify gaps, inefficiencies, and missed opportunities. Then I build a full-funnel strategy tailored to your audience, from awareness to conversion, ensuring that every touchpoint is aligned with your business goals.
I map your customer journey across Paid Social and Pay-Per-Click channels, ensuring consistent messaging and optimal budget allocation. Whether it’s tightening up your audience targeting, improving creative performance, or reallocating spend toward high-ROAS campaigns, I turn insights into action.
You get a transparent roadmap, clear reporting, and continuous testing to keep performance moving forward so you're not guessing, you're growing.
Clients I've Worked With
Your Vision, Our Process
Step 1
Discover and Diagnose
We begin with a detailed review of your digital marketing activity. This includes a full audit of your Paid Social and Pay-Per-Click campaigns to identify what is working, where spend is being wasted, and where performance can be improved. You receive clear, actionable insights from the outset.
Step 2
Strategy and Planning
With your objectives in mind, we develop a full-funnel strategy tailored to your audience. We align messaging, targeting, and spend across channels to ensure each stage of the customer journey is addressed, from awareness to conversion, with maximum impact throughout.
Step 3
Execution and Optimisation
We launch and manage campaigns across Paid Social and PPC. This involves testing creatives, refining audience segments, adjusting bids, and shifting budget towards what delivers best results. Every action is focused on improving efficiency and boosting return on investment.
Step 4
Reporting and Refinement
You receive clear, consistent reports that link campaign performance to real business outcomes. We use this data to refine and evolve the strategy continuously, making smart decisions that support scalable, long-term growth with measurable progress at every step.
Meta Ads
Reach the right audience at the right time with expertly managed Meta ad campaigns. From strategic planning to creative testing and performance optimisation, I help you make the most of Meta’s powerful advertising tools across Facebook, Instagram, and Messenger. Whether you're driving awareness, engagement or conversions, every campaign is built to deliver measurable results and real business impact.
Pinterest Ads
Inspire action with Pinterest Ads that reach users in discovery mode. I create and manage campaigns that align with how people plan, search and save on Pinterest, turning visual inspiration into real conversion. Whether you are promoting products, seasonal content or brand storytelling, Pinterest’s unique search meets social environment offers a powerful space to influence purchase decisions early in the journey.
Snapchat Ads
Connect with hard-to-reach, mobile-first audiences through Snapchat Ads designed for speed, relevance and impact. From vertical video to AR lenses and story placements, I build campaigns that capture attention and drive real engagement. Whether you're launching a product or boosting brand visibility, Snapchat offers a playful, high-attention environment that delivers measurable results.
TikTok Ads
Drive impact through TikTok Ads that blend seamlessly into the content your audience loves. I create campaigns built for the platform’s fast paced, trend driven environment, combining creative storytelling with data led targeting to maximise engagement and conversion. Whether you are launching a brand or scaling sales, TikTok offers unmatched visibility among highly engaged users.
Conversion Rate Optimisation
Turn more visitors into customers with data-led Conversion Rate Optimisation. I identify friction points across your site or landing pages, then test and refine key elements like layout, copy, CTAs and user flows to improve performance. Whether it’s boosting checkout completion or lead form submissions, every change is backed by insight and aimed at driving measurable uplift in results.
Contact form
Frequently asked questions
How do you ensure the quality of your work?
I combine strategic planning with a hands-on, data-led approach to campaign management. Every campaign goes through a comprehensive QA process, from audience targeting and creative setup to tracking and budget allocation, to ensure nothing is missed. Performance is monitored daily, with ongoing optimisations made to keep campaigns aligned with your business goals and delivering consistent, measurable results.
How do you determine which marketing strategy is best for my business?
I start with a thorough analysis of your business, industry, competitors and target audience. Using this insight, I build a tailored strategy that aligns with your goals, whether that’s driving conversions, scaling performance or improving full-funnel efficiency. Every plan is shaped by data and designed to deliver measurable results from day one.
How do you set expectations and define success?
Early in the relationship, I develop a tailored media plan built around your business goals, with clearly defined KPIs that reflect what matters most, whether that’s leads, sales, ROAS or customer acquisition cost. This plan includes delivery timelines, budget allocations and performance benchmarks, so you know exactly what to expect and when. Everything is transparent, measurable and aligned with long-term success.
How long does it take to see results?
The timeframe for results can vary depending on your goals, industry and the channels we use. Typically, paid media campaigns start showing initial performance insights within the first few weeks, but meaningful, optimised results usually take around 2 to 3 months. Conversion rate optimisation and full-funnel strategies may require ongoing testing and refinement to achieve sustainable growth. I focus on transparent reporting so you always know where things stand and what to expect next.
What makes working with you different from others?
I take a data-led approach with strategies tailored to your unique goals, backed by clear communication and full transparency at every stage. Rather than one-size-fits-all solutions, I focus on measurable outcomes, ongoing optimisation and building long-term partnerships that grow with your business.
This website is not part of the Facebook website or Facebook Inc. Additionally, this site is not endorsed by Facebook in any way. Facebook is a trademark of Facebook, Inc. We use Google remarketing pixels/cookies on this site to re-communicate with people who visit our site and ensure that we are able to reach them in the future with relevant messages and information. Google shows our ads across third party sites across the internet to help communicate our message and reach the right people who have shown interest in our information in the past.